Crisis Management and Image Restoration

A multinational corporation faced a significant public relations crisis following a controversial product recall. Our team was brought in to manage the fallout and restore the brand’s reputation.

We began by assessing the situation and crafting a transparent, empathetic communication strategy. This involved drafting press releases, organizing media briefings, and preparing company executives for public statements.

To address public concerns, we launched a dedicated microsite with detailed updates on the recall process and measures being taken to prevent future issues. Social media monitoring allowed us to respond swiftly to customer inquiries and concerns.

Simultaneously, we implemented a reputation-building campaign focused on the company’s positive impact, highlighting its commitment to quality and innovation. Within six months, the company saw a 30% improvement in public sentiment and regained customer trust.